A new timber building now welcomes visitors to Volvo Trucks Belgium, transforming the site into a visible landmark along the R4 corridor. Designed for sustainability, openness, and connection, the Volvo Experience Center links key functions while embodying the brand’s Scandinavian heritage.
The new Volvo Experience Center transforms the arrival experience for visitors to Volvo Trucks. At its heart is a striking timber-framed entrance that leads to the auditorium and showroom — a warm, visible landmark that redefines the site’s identity.
Beyond its technical and environmental benefits, the entrance exudes a distinctive character. Its warm materiality and transparent design convey openness, visibility, and symbolic value for both visitors and employees. The choice of wood reflects Volvo’s Scandinavian heritage, embedding a subtle cultural connection into the architectural experience.
Previously, the Volvo Trucks complex consisted of interconnected industrial buildings without a clear point of arrival. The new entrance changes that, offering a welcoming focal point and central reception hub. It also creates a more efficient connection between production areas, offices, the cafeteria, and other facilities, improving orientation and enhancing the visitor journey.
Pictures: August Van de Gracht
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